- ROLE
Copywriter
- TYPE
Channel campaign
-TEAM
AD: Cong Iu
CD: Andrew Nelson
Channel resellers probably have a smaller attention span than toddlers watching an episode of Paw Patrol. They also have a world-class BS detector and a zero-tolerance policy for boring partner updates.
To keep LG on their radar, we ditched the sales jargon and declared war on the one thing actually ruining the workday: lackluster IT.
Welcome to the Institute for Office Protection, Health, and Empowerment Services.
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In pre-COVID-19 times, I thought it would be memorable to make up a disease called Hyper Hypnogogic Technosis, aka "Brain Drain," and the entire campaign would be in the style of a PSA.
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