iLearning Engines
A lot of AI platforms only solve part of the puzzle. And when your business is helping people learn, you can’t afford to leave any gaps.
AD: Lauren DiRusso
CD: Steven Anacker
Greenlight
Growing up, parents didn’t have things like Greenlight to help them learn about money. So, when it comes to teaching their kids some financial know-how, things can get a bit — awkward, real fast. Building off the goofiness that’s in existing Greenlight advertising, this absurd concept hits home with parents looking to ensure financial success for their kids and teens.
PRO TIP: If you give a writer too much free time, he's gonna write a script.
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Baylor Medicine
The Baylor Medicine name has carried weight in Houston for years. But after some negative press, they needed to remind a city why they trusted them in the first place.
Like many of my projects, I started thinking visually to illustrate Baylor’s patient-centered approach. The only way this works if it looks and reads differently than any other hospital in town and has a design system that’s easy to repeat.
AD: Hugo Rocha
CD: Andrew Nelson
Memorial Hermann Advantage
Medicare is dense and impersonal—that is until you show the moments it helps support, using real stories from the people living them. For this campaign, I wanted to go beyond the benefits and fine print and showcase the true reasons having a healthcare ally is important.
AD: Hugo Rocha
CD: George Salinas
Port Houston
The world of international commerce is a complex, cutthroat business, so Port Houston needed to leave a lasting impression with potential clients, stakeholders, and even their own employees.
AD: Jeff Peterson
CD: Judson Snell
TUYA
This same-day courier service will get your parcel To-Ya. Get it? But first, we had to give them an identity and a voice that would stand out in Houston. So, knowing that all businesses in their category are, well, boring, I gave them a voice that isn't easily ignored.
AD: Jeff Peterson
CD: George Salinas
