— ROLE
Copywriter
— TYPE
Digital Campaign
— TEAM
AD: Charles Davis Jr.
CD: Carlos Cortinas
DIR: Jordan Brady
Informatica sold out to Salesforce, like Green Day signing with a major label. Kinda. And while the rest of the industry is shivering, Qlik is salivating (respectfully).
Ex-Informatica customers don’t want a short Salesforce leash; they need their on-prem freedom and vendor flexibility back. It’s time to drop the corporate nice and go full-tilt challenger.
Let’s find your ride-or-die wingwoman.
Meet Meg Ducatus
Combining nostalgic talk show and best-friend attitude, Meg would live or die on casting, so we sought out talent with a comedic background. Enter: Arianna Papalexopoulos. She came. She ad-libbed. She handled a one-day shoot like a pro. From inception to post-production, I loved being there every step of the way.
From there, we started with teaser, non-Meg posts to set the stage (see below), followed by the big reveal (static and cutdowns).
Kudos to my CD, Carlos, for not rolling his eyes for using DaaS as a sub for ass. And letting me rhyme things with sciatica.
Top caption: Ghosting on-prem is a pain in the DaaS, so move on with Qlik, okay? Rapid transition. Auto conversion. Expert support. That’s a dingo data bingo.
Top caption: Uh oh. Looks like some on-prem drama is on the horizon. Now, if only there was a data partner who could support you with a post-merger glow up…
Top caption: Those bigwigs have their heads up their — cloud. Move on with rapid transition, auto conversion, and expert support. Dingo data bingo.
Top caption: It doesn’t take a crystal ball to know what’s written on the wall: Your on-prem future is fuzzy. Find a data partner who will keep you on track.
Top caption: Merger-schmerger. Find a data partner who won’t bail. Move on with Qlik: rapid transition, auto conversion, and pro support. Dingo data bingo.
Top caption: This merger is getting spooky, but that shouldn’t make your on-prem plans disappear. Get yourself a data partner who won’t bail.