— ROLE
Copywriter, Brand Strategist
— TYPE
Positioning, Messaging, Pitch Deck
— TEAM
AD: Sarah Scambray
CD: Steven Dewitt
ECD: Bennett Halloway Smith
Millions of people spend their nights Googling elective surgeries, spiraling into a deep dark hole of will my nose fall off? and what do hemorrhoids feel like?
PCA had the platform to fix the confusion, but their pitch to investors had all the pulse of a dial-up modem. No offense.
We took this group of physicians and traded their dry medical jargon for a pitch deck with a soul.
PCA had research and a story, but they didn’t have a focused way to share it. Enter your friendly neighborhood creative team. In addition to outlining what this platform is, you needed to illustrate what’s at stake for patients–and for investors–in a human way…in a meager 20 slides. Oh boi.
Accomplishing that required digesting lots of literature and working closely with my AD to visualize the brand. Deciding how to position PCA felt a lot like being a strategist. And thankfully the client didn’t call me out, because they loved the final product, even asking us to work on additional projects. **Fist bump**